Jak posilat e-mail

[Petr Nachtmann]

Tohle by si myslim meli vzit k srdci vsichni ti posilaci attachmentu a
podobne osoby.

---------- Forwarded message ----------
Date: Wed, 29 Apr 1998 08:20:17 -0400 (EDT)
From: Marcia Yudkin <yudkin at world.std.com>
Reply-To: marketing at world.std.com
To: marketing at world.std.com
Subject: The Marketing Minute (please feel free to forward)


              ** The Marketing Minute **
     brought to you every Wednesday by Marcia Yudkin
        Marketing Correspondent for The Job Show
                   marcia at yudkin.com
           http://www.jobshow.com/markmin.html

                 *******************

Isn't e-mail wonderful?

E-mail can successfully link you up with potential employers,
colleagues and clients so long as you follow some simple do's
and don'ts.

DO write out your real name, especially if your e-mail address
spells out a nickname, like "carpetman at apart.net."  This inspires
trust.

DON'T send e-mail as "attached files."  Yes, I know, you slaved
away at a beautiful design for your business card or resume, but
as Jeanine Graf at The Job Show can attest, attached files too
often come out the other end as garbage.

DO write in a business-like way.  Use complete sentences, look
back over your spelling, make sure you've explained yourself
clearly and avoid slang.

DON'T mass-mail.  Even sending the jokes that made you crack up
out to everyone you know can backfire, irritating someone who
depends on e-mail for serious business purposes.

DO repeat the context when continuing a correspondence.  Either
clarify what you mean by enigmatic comments like "Let's go with
suggestion number two" or tack the earlier exchange to the end
of your message.

                 *******************

  For a free weekly marketing tip, send this request:
             To: majordomo at world.std.com
             Message: subscribe marketing

       The Job Show airs at 10 a.m. every Saturday
      on WABU-TV 68 Boston, WNBU-TV 21 New Hampshire,
       WZBU-TV 58 Providence/Cape Cod, and simulcast
                at http://www.jobshow.com.

                 *******************

Special offer for Marketing Minute subscribers:  Receive
Marcia Yudkin's three books, Six Steps to Free Publicity,
Marketing Online and Persuading on Paper (all published by
Plume/Penguin) and a free copy of Smart Speaking (discussed
on the Oprah Winfrey Show) for just $39.95 postpaid to any
U.S. or Canadian address.

To take advantage of this special offer, send your check
or money order to P.O. Box 1310, Boston MA 02117, call
your Visa/Mastercard order in to (617)266-1613, or e-mail
your order to marcia at yudkin.com.

Marcia's upcoming public seminars include:

     Career Strategies of $30,000+ Writers
     Sunday, May 17, 10 a.m. - 5 p.m.;  $119;  Wellesley, MA

For details or to register, visit
http://www.jobshow.com/markmin.html, or call (617)266-1613.