Alertbox: Conservatism of Web Users (fwd)

[Petr Nachtmann]

---------- Forwarded message ----------
Date: Mon, 23 Mar 1998 11:33:46 -0800
From: Jakob Nielsen <jakob at useit.com>
Reply-To: alertbox-request at lists.best.com
To: alertbox at lists.best.com
Subject: Alertbox: Conservatism of Web Users


The Alertbox for March 22 is now online at
http://www.useit.com/alertbox/980322.html

Web users are getting ever more conservative in their demands for
compliance with established design conventions. No individual site is
allowed to stand out any more; all are part of a single interwoven user
experience so the Web as a whole dictates design. Also, the speed with
which users upgrade their Web client software (browsers and such) has
dropped to half its previous level. As a result, page designs must now be
minimalist and conform to conventions; innovation must move to the
server-side with a goal of providing value-added services rather than
flashy apperance.


Other News:

Two great new books about Web design have been added to my list of
recommended books:
the O'Reilly book on Information Architecture for the Web and a hardcopy
elaboration of the
famous and humorous webpagesthatsuck site.
http://www.useit.com/books/

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