Budovani image vs. okamzita odpoved

[Petr Nachtmann]

Myslim, ze o rozdilech mezi temito pristupy jeste hodne uslysime:

(...)

                 "The Internet is a much better medium for response
                 advertisements than branding ads," Garrick asserts,
                 noting the ease of responding online and the
                 underwhelming impact of ad banners.

(...)


                 Garrick's solution: To go after direct-response
                 advertisers, aggregate banners on cheap sites.
                 What matters is the price and the response--the
                 content quality, subject matter, or time of day are
                 irrelevant.

(...)

http://www.news.com/Perspectives/Column/0,176,259,00.html