EuroTel Praha, the leading and largest mobile phone operator in the Czech Republic,
entered the new year 1999 with very successful record results!
In early January the total number of EuroTel customers reached 600,000. EuroTel is the
market leader positioned to serve the Czech market with world class services and growth. High
demand for EuroTel services led the company to start selling GO service with the
new prefix 0606 since January.
At the end of 1998 EuroTel registered more than 587,500 mobile phone users using the
EuroTel GSM Global and T!P services. In comparison with the end of 1997, when EuroTel
registered 355,000 customers, the customer base of EuroTel increased by 232,500, i.e.,
more than 65%! In other words: last year approximately 4,500 new customers joined EuroTel
every week. 1998 was the most successful year in EuroTel´s history.
EuroTel's 1998 financial indicators were higher than expected with annual revenues in
excess of 14 billion CZK. "Our 1999 forecast is for a continuation of strong
customer sales. This increase will translate into another year of record revenue growth as
well," said Ed Kingman, Managing Director of EuroTel Praha.
The overall volume of sales in the pre-Christmas and Christmas period was shared mainly by
products which EuroTel offers within the framework of the GO service (GO HIT, GO,
and GO PRO sets). Also, sales of tariff programs for mobile phones within the T!P
network (T!P TOP and T!P 60 services) and interest in various programs
and services within the EuroTel GSM Global network (EuroTel Start, EuroTel
Global, and EuroTel Business in connection with such services as Víkend or
Týden) recorded significant increases. A number of customers chose, for example,
the GO HIT set, selling for an attractive price, the T!P TOP service, the only tariff
program without monthly payments in the Czech Republic, or some of the attractively priced
mobile phones within the EuroTel GSM Global and T!P. In this way, many customers took
advantage of various special offers and promotions with which they could save up to
several thousand crowns when purchasing EuroTel services!
"As in past years we will offer our customers the most innovative services with
the highest quality possible at affordable prices," emphasizes Ed Kingman. "As
another first for the Czech market we are offering our loyal customers a unique program
Benefit! Furthermore EuroTel is the only operator in the Czech Republic, which offers
SuperSound to its customers - even better sound quality using the next generation of GSM
technology.”
“The launching of SuperSound demonstrates that EuroTel is once again the leader in the
Czech Republic, but also one of the GSM leaders in the world using the latest technology
to serve its customers.”
„It is the customer's trust, considered to be a decisive factor in the future of mobile
phones, that we respect. We provide our customers with the highest quality services,
according to their individual requirements and needs. We will keep and improve our
position as the leader in the Czech telecommunication market,“ added Ed Kingman.
EuroTel Praha Ltd. is jointly owned by SPT TELECOM Inc. (51%) and Atlantic West B.V.
(49%). Atlantic West B.V. is equally owned by Bell Atlantic (NYSE:BEL) and MediaOne
International, a part of MediaOne Group (NYSE:UMG)
PROGRESS IN NUMBER OF MOBILE PHONE OWNERS WITHIN EUROTEL NETWORKS
|
1992 |
1993 |
1994 |
1995 |
1996 |
1997 |
1998 |
Early January 1999 |
NUMBER |
4,600 |
11,000 |
27,500 |
45,800 |
168,500 |
354,400 |
587,500 |
600,000 |
Prague, 2nd February 1999
For further information,
please contact:
EuroTel Praha Ltd
Iva Taťounová
Tel" 02/6701 1193, Fax: 02/6701 1195 |
|