The new EuroTel television spot was filmed in South Africa roughly two hours by car from Johannesburg. It was filmed on one of the safari reservations called "game lodges." The most attractive nature shots were always very early in the morning between 5 and 8 o'clock and at sunset when the exotic animals set out for food and water. Due to the heat, animals hide in the shade of trees and bushes during the day, which meant that only adventure-seeking tourists and our production team were visible in the bush. During the day, shots with actors/natives of the Zulu tribe were filmed with the main hero. We were accompanied during shooting by experienced reservation guide (rangers) in open four-wheel-drive vehicles who knew all the trails and paths and saw to our safety. The advertisement's main hero originates from South Africa and works there as an actor and screenwriter for successful comedy programs. We were quickly convinced of his ability to entertain people when we were filming the spot itself and no one could keep a straight face even during the repeated scenes. A brief cross-section of the new advertisement: a young Czech traveler is attacked by a band of natives from the Zulu tribal on one of his safaris in Africa. At the demand of the natives´ leader "A wuka-la tuka," he frightfully shows various objects to which the natives react quite irritatedly. In the end, the traveler pulls out his EuroTel mobile phone and carefully hands it over to the band leader who coolly takes it and calls home to say he'll be home 10 minutes late. The tense atmosphere of the encounter then quickly changes and the end is happy. The entire story ends with the slogan that everyone knows "More coverage at more places" and with the natives running frantically. The spot and the entire coverage campaign were developed by the Leo Burnett Praha advertising agency.