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Dear Readers, |
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It happened all of a sudden. As we were preparing to
celebrate the first anniversary of the GSM operation in our country, devastating floods
hit Moravia. At the time when the Prague's Old Town Square was flooded by the tunes of
Prague symphonic orchestras and EuroTel was celebrating the first anniversary of the new
operation, our management was communicating with the Crises Center of the Ministry of
Defense. It was the fate's irony that the anniversary fell on 8th July, the day when the
Czech Republic was hit by the biggest natural disaster of the 20th Century. A mobile phone
often became the only way to communicate in the flooded areas. When EuroTel's Executive
Director, Mac Allman, was welcoming the visitors to the gala public concert, he could only
announce than hundreds of telephones, provided free by our company, were headed towards
Moravia. Together with the phones, our technicians were also on the way to ensure
problem-free operation of our network. Immediately after the end of the concert, a public
collection took place, the proceeds of which were sent to the Red Cross flood relieve
account. This, however, was not the end of our help. As a strong and successful
organization, we were aware of our moral duties concerning the renewal of the affected
areas.
The EuroTel GSM Global service commenced its operation in the Czech Republic on 1st July
1996. This launch kicked off a tremendous boom in the mobile phone business. By the end of
last year, the number of mobile phone owners grew four-fold. While the number of users of
the EuroTel Classic network at the beginning of 1996 was less than 46 thousand, the number
of GSM users reached, one month after the sales launch, 12 thousand. As of the 31st of
December the numbers climbed to 105 thousand users. The dynamics with which the mobile
telephone market has been developing is one of the biggest in the world. Already in March
1997 we welcomed our two-hundred-thousandth client. In the middle of this year our NMT and
GSM systems had more than 270 thousand clients.
As a mobile communications market leader, we are trying very hard to give our customers
the best value for their money. Our obvious advantage is running two parallel systems of
different technological and functional characteristics and user benefits. And the last but
not the least advantage is the quality of the service to our clients.
EuroTel's business philosophy is putting the emphasis on a satisfied client. Mobile phones
which we offer through a network of brand-name shops, centers and authorized dealers, bear
the names of renowned manufacturers. This offer is supported by our service and consulting
services with regular updates and expansions of these services.
Wishing you a nice autumn
Iva Taťounová
Press spokesperson
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