We are presenting a unique new service in mobile communication - the rechargeable GO card. GO is an entirely new way of using the mobile phone in the EuroTel GSM Global network within the Czech Republic as well as abroad. The Go service works on the principle of a rechargeable phone card for mobile phones. It works only within the GSM system and it is based on a SIM card, the so called GO card, which is used by the owner as a bank account. The GO card is charged by a GO coupon of a particular value for which the calls can be made. So, customers can make a phone call whenever they need, and charge the GO card as often as they wish. The basic advantage of this service is the simple control of the expenses incurred by phoning because the remaining value available for calls can be seen on the display of your mobile phone. The other advantage is the fact, that you don't pay any monthly fees, which also means no regular bills. And, you don't sign any contract. Activation of the GO card is almost immediate, and its charging by the GO coupon is very simple and fast. The design of GO is very youthful and pleasant because this service is meant especially for young people, students, and families who like to have perfect control of money spent on calls and the absence of regular bills. The service can also be used in companies which operate mainly on the basis of individual projects and which occasionally need to hire extra employees or even whole teams of people. GO is ideal as a gift for your relatives or friends because it is cheap and it is free of obligations common to the traditional service programs. To introduce GO, a big advertising campaign was prepared presenting the main advantages of this service and using the contrast between utter anti-users of mobile phones and the supposed users. The campaign is being run on TV, on the radio, and in the press throughout the whole republic. The GO service is available in the following variations: 1. The basic GO pack containing the GO card, the GO coupon, and instructions for use of the GO service, which is available in a wide distribution networks of EuroTel, Teleset, Sony, and ISC, and in some petrol stations and newsagent's (Tabak). The pack is suitable for customers who already have a GSM mobile phone working with GO. A list of such phones is available in the distribution network of EuroTel Praha. 2. The GO set - A complete set containing also the Alcatel One Touch Easy mobile phone. The phone is available in four different colors: dark gray, yellow, red, and blue. The set is intended for users who don't yet have a GSM mobile phone and who want to have an attractive phone which is a new product on the market. The set is available in the distribution networks of EuroTel Praha, Teleset, Sony, and ISC. 3. The GO coupon - a mere coupon of various values which is used for recharging of the GO card. In every pack there is also a response card, which can be filled in and sent free of charge to the address of the EuroTel Praha company. After we receive the card, we will credit your account with 100 crowns and what's more you will have the chance to receive information about further new GO services. The activation of the GO card does not limit you in the case that you transfer to the standard programs of the services of the EuroTel GSM Global network. It's enough to visit one of the sales outlets of EuroTel Praha or an authorized dealer, fill in a contract and select an appropriate program of services. if your GO card is still active, then your phone number together with your remaining credit are automatically transferred to your new program of services.